Ravi, a web developer from Brazil living in Japan, started a bootstrapped startup with no subscribers or followers and spent $0 on ads. His SaaS product, EdgeStore, now has 1,000 monthly active users and 10,000 total users. Ravi’s journey involved pivoting from a salon-focused SaaS idea to EdgeStore, leveraging his YouTube channel to promote the product successfully. Despite considering options like selling the startup or raising funding, Ravi aims to continue balancing content creation with improving EdgeStore.