In 1997, internet writer Jorn Barger coined the term “weblog” to describe collecting links and thoughts about websites. Blogger Peter Merholz playfully split it into “we blog” in 1999, popularizing the term “blog.” The term gained further traction with the launch of the Blogger platform later that year, making it easier for people to share their thoughts online. The evolution of the term went from Weblog to We blog to Blog, becoming a core part of internet culture.